Tether, Rumble Partner To Distribute New Stablecoin USAT

Tether has announced a strategic partnership with video platform Rumble to distribute its new U.S.-regulated stablecoin, USAT, marking a significant step in Tether's return to the American market.

The collaboration, unveiled by Tether CEO Paolo Ardoino at the TOKEN2049 conference in Singapore Wednesday, centers on Rumble launching a Tether-powered crypto wallet later this year, which will integrate USAT and other stablecoins, providing its 51 million monthly active users with direct access to digital dollars. This move is designed to leverage Rumble’s large user base and existing regulatory framework to accelerate adoption of USAT, which is built to comply with the federal GENIUS Act passed in July 2025.

The USAT stablecoin is specifically designed for the U.S. market and is issued by Anchorage Digital, a federally regulated crypto bank, ensuring compliance with American financial standards.

Tether's partnership with Rumble is built on a $775 million investment made in late 2024, which secured Tether a 48% stake in the platform. Rumble’s founder and CEO, Chris Pavlovski, maintains a controlling stake and views the partnership as a catalyst for the platform’s next phase of growth.

Bo Hines, a former Executive Director of the White House Crypto Council under President Donald Trump, has been appointed CEO of USAT, with the team based in Charlotte, North Carolina 

The launch of USAT follows Tether’s earlier $41 million fine to settle allegations of reserve misrepresentation, and it represents a strategic pivot to gain market share against competitors like Circle’s USDC in the U.S.

Tether is also exploring a potential $20 billion capital raise at a $500 billion valuation, with proceeds earmarked for expansion into artificial intelligence, telecommunications, and energy infrastructure, particularly in Africa and South America.