BUSINESS

Twitter Starts Ad Revenue Sharing Program For Creators: Thousands Of Dollars Already Doled Out To Users

Keneci Channel

Twitter on Thursday, announced its ad-revenue sharing program for content creators, few months after owner Elon Musk made the promise. Some users said they received notifications from the social media platform of their payouts as part of the program.

In a blog post detailing the program, the social media company said eligible creators will be paid a share of ad revenue starting in the replies to their posts. “This is part of our effort to help people earn a living directly on Twitter,” it says in the post; and promised that "later this month, all eligible creators will be able to apply."

Musk, previously said initial ad-sharing payouts to creators would total $5 million, cumulative “from when I first promised to do so in February.” The Tesla chief himself a prolific Twitter user, is eligible to earn a cut of revenue under the program; but revealed: that he “gave my share to the creator payout pool.”

Users who subscribe to Twitter Blue and have earned more than 5 million tweet impressions each month for the last 3 months are eligible to join. And the payouts is delivered via Stripe. Musk later explained in a tweet that: "It’s not exactly per impression. What matters is how many ads were shown to other verified users. Only verified users count, as it is otherwise trivial to game the system with bots."

Many prominent Twitter users including internet personality Andrew Tate, already received their share of the payouts. Some of the beneficiaries tweeted screenshots of their payout notifications from Twitter.

Far-left writer Brian Krassenstein, who has about 750,000 followers, got $24,305. The company said that the highest payout on Thursday -- $37,000 -- was made to Dogecoin co-founder Billy Markus, known on Twitter as Shibetoshi Nakamoto.

“Next generation of journalists should be able to make a living doing it on Twitter. After many years, great to see it becoming possible …” Twitter product VP Keith Coleman tweeted on Thursday.

The announcement of the ad revenue sharing program was not received well among perennially outraged online leftists who alleged that Musk is bribing his favorite 'far-right' Twitter users to continue to post on the platform, in response to competition from Meta's recently launched Threads app.

"Paying far right freaks, scammers, and blithering idiots to post," far-left Daily Beast reporter Robert Silverman whined on Twitter. " I’m sure advertisers are thrilled."

Far-left mask-obsessed internet troll and Washington Post reporter Taylor Lorenz chimed in: "Musk resorting to essentially bribing big accts to stay on Twitter."

However, many Twitter users pointed out that Musk had previously promised to share ad revenue with content creators on the platform, just like YouTube, TikTok and other platforms already do.

Lorenz and her far-left colleagues were roundly slammed as "jealous" and "bad-faith" critics.

"Kind of obsessed with the fact that taylor lorenz came back to twitter for one day just to tell us all it’s evil that we’re getting paid," entrepreneur Michael Solana tweeted, referencing the Washington Post reporter's enthusiastic embrace of Meta's Threads last week. Many left-wing activists, celebrities and media talking heads who rushed to join the new Mark Zuckerberg social media platform have since flocked back to Twitter. (FOMOOE) Fear of missing out on Elon?