Victoria's Secret Abandons Woke Fashion, As Revenue Drops: Go Woke Go Broke

Lingerie chain Victoria’s Secret joined the left-wing woke fashion craze in recent years, ditching their sexy and hot cover models, for fat and ugly women and trannies; apparently unaware of the Go Woke and Go Broke meme? It didn't go well, as the chain has reportedly seen a significant drop in revenue since.

Left-wing media outlets at the time, hailed the brand for getting rid of its famous “Angels” supermodels; and its promotion of inclusivity, LGBTQ spokesmodels, and activists like pro women’s soccer player and outspoken far-leftist Megan Rapinoe. The company also made its board of directors mostly female.

Rapinoe, in 2021, claimed that before the revamp, the brand had sent out a “really harmful” message that was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.” She added that "it was very much marketed toward younger women."

It turns out the brand's effort to virtue-signal to Rapinoe and her fellow woke activists did not translate into actual sales. No one wants to look at hideous-looking models, critics say. The company's projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand’s revenue was $7.5 billion.

Chief executive Martin Waters also reportedly admitted that the inclusivity initiatives were not profitable for the company, stating, “Despite everyone’s best endeavors, it’s not been enough to carry the day.”

The chain is now reportedly looking to bring “sexiness” back. Victoria’s Secret and Pink brand president Greg Unis vaguely summed up this new direction for the company, reportedly telling investors, “Sexiness can be inclusive.” He explained that “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on.”