CULTURE WARS

Anheuser-Busch Ramps Up Lobbying Effort Amid Bud Light's Transgender Dylan Mulvaney Controversy

Keneci Channel

Anheuser-Busch has ratcheted up the campaign to repair Bud Light's image following backlash over the beer brand's partnership with controversial transgender influencer Dylan Mulvaney.

The beer giant, which is owned by Belgium-based brewing conglomerate InBev, has reportedly hired a lobbying team of former right-leaning congressional staffers and activists, to help woo lawmakers who represent its mainly conservative customers.

Anheuser-Busch reportedly secured lobbying firm Origin Advocacy, LLC, to represent the company on "general policy regarding the alcohol-beverage industry." The lobbyists handling the account are Origin founder Sean McClean and Origin partner Emily Lynch. Both are veteran congressional Republican aides.

Apparently some conservative groups are not happy with Anheuser-Busch's approach.

American Accountability Foundation (AAF) president Tom Jones wrote in the letter sent to congressional aides, that McClean and Lynch are "making the rounds on the [Capitol] Hill trying to red-wash Bud Light's disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values."

"They're even making the shamefully offensive equivalency argument that their transgender activist beer can is just like their beer can honoring WWII vets," Jones continued. "They're telling offices, ‘Anheuser-Busch sometimes creates commemorative cans. ... Honor Flight can [for] example.’ If partnering with a trans activist wasn't shameful enough equating Dylan Mulvaney to a World War II hero is really beyond the pale."

Since the controversy its collaboration with Mulvaney broke out, Anheuser-Busch has also released a widely-mocked video ad with patriotic themes, as it hopes to woo its mainly right-leaning customers opposed to the LGBTQ degeneracy. The company has also put on leave, the executives involved in the controversial collaboration with Mulvaney. Alissa Heinerscheid, the infamous woke vice president of marketing for Bud Light, and her boss, Daniel Blake, Budweiser's group vice president for marketing, have both taken leaves of absence according to the company.

However critics point out that the beer giant has lost billions following the controversy, but is yet to explicitly apologize to customers.