Apple Launches New M3 Chips, MacBook Pros, At Company's 'Scary Fast' Event

Apple showcased the latest version of its in-house chip and MacBook laptops, at the company's livestreamed “Scary Fast” event on Monday. The new line-up includes the M3, M3 Pro, and M3 Max chips, which Apple says mark the “first personal computer chips” made using the more efficient 3-nanometer process.

The company claims that in addition to offering a “faster and more efficient CPU,” the trio of chips comes with an updated GPU that supports ray tracing, mesh shading, and Dynamic Caching — a feature that optimizes the amount of memory the device uses during tasks. The M3 chips offer up to 128GB of unified memory, with the most powerful M3 Max chip coming with up to 92 billion transistors, a 40-core GPU, and a 16-core CPU.

Other products showcased at the event include the 24-inch iMac with an 8-core CPU that costs $1,299 or $1,499 with a 10-core chip; a new pair of 14- and 16-inch MacBook Pro models that come with either the M3 Pro chip or the higher-end M3 Max; and a cheaper 14-inch MacBook Pro that comes with the base M3 chip and starts at $1,599.

Apple is thankfully discontinuing the production of the Touch Bar model MacBooks.

WATCH the Aplle event highlights