The change formally happened a day after owner Elon Musk revealed his intention to make the switch, and months after he revealed his plan to make X an everything app. "Our headquarters tonight," he posted( or xinged?) early morning UTC on Monday, captioning a picture of lit-up X Corp's San Francisco headquarters with the new X logo projected at the building. CEO Linda Yaccarino also posted a separate image of the building. "X is here! Let’s do this," she wrote.
Musk announced the replacement of the iconic bird logo over the weekend in an X (or a xing?). "If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow," he wrote early morning UTC Sunday. "And soon we shall bid adieu to the twitter brand and, gradually, all the birds," he added in follow-up post.
Explaining the rationale behind the new black and white logo, Musk wrote in a later post: "To embody the imperfections in us all that make us unique." He said it is an "interim" and will be "refined" over time.
In a series of posts, Yaccarino wrote in part: "X is the future state of unlimited interactivity -- centered in audio, video, messaging, payments/banking -- creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine."
The x.com domain now redirects to twitter.com and the website's logo has been changed from the iconic bird to X. The formerly Twitter's official account has also been renamed X. Musk changed his profile picture to the new logo, early morning UTC on Monday.
After formally acquiring Twitter late last year, the Tesla CEO talked multiple times, about turning the social network which was founded in 2006, into “X, the everything app;” a super-app like China's WeChat.
The Tesla chief's love for the letter 'X' and his vision surrounding it, dates back to 1997 when he founded X.com which eventually became PayPal. His rocket company SpaceX has ‘X’ as the logo. And most recently, he founded an AI company called X.ai.
Musk revealed in a tweeted in 2017, that he had repurchased the X.com domain from PayPal. “No plans right now, but it has great sentimental value to me,” he wrote at the time.
In April, he changed his newly acquired social network company's legal name from Twitter Inc. to X Corp.
The change has irked some, especially Musk's left-wing haters who as usual proclaimed that the SpaceX CEO is "destroying" the social media company even as they obsessively post away on the platform.
Two weeks after same left-wing critics predicted that Meta's Threads is the "Twitter killer," they seem to have abandoned Mark Zuckerberg's new app, as its daily active user(DAU) numbers has since nosedived. Today everyone is talking X.
Twitter co-founder and ex-CEO Jack Dorsey welcomed the change. “The Twitter brand carries a lot of baggage,” he wrote. “But all that matters is the utility it provides, not the name.”